In 2019 Google blocked and removed 2.7 bn bad ads at the rate of 5,000 bad ads per min globally. It went on to suspended around 1mn advertiser accounts, 1.2mn accounts and removed ads from over 21mn web pages for policy violation. It witnessed a nearly 50% YoY decline in bad ads. As many as 35 mn phishing ads and 19 mn “trick-to-click” ads in 2019, were blocked. Google said it is using better technology and resources to fight phishing and “trick-to-click” ads.