1. ML algorithms can draw customers’ behavioural patterns to help businesses find their market/niche. 2. ML, AI and LI can be used to identify objects, generating real-time responses for businesses to know their customers needs, competitors’ growth etc.3. AI and ML algorithms can predict market risks. Thus, allowing businesses to invest in/develop new ideas. 4. By combining AI, LI, and ML, pattern recognition, classification and prediction can be done in one place.