1. Merging traditional win/loss deal analysis with AI-based commercial analytics to analyse pricing. 2. Using ML for risk prediction, following ideas with higher growth capacity. 3. Using AI to improve deal price guidance, reducing heavy ‘pricing-changes’ loads on sales teams. 4. Using AI-based recommendation systems for up-sell, cross-sell. 5. Replacing Excel sheet data entry by automation, allowing sales analysts to invest time in price, volume analysis.