How AI is being used for advertisement

AI recognises patterns in marketing and puts forward the optimal cost, timing and platform for ads. Performances of both advertiser’s campaign and competitors can be tracked. Image-recognition can determine the right audience and the right placement for the ads. AI-enabled tools are used for generating optimal ad copy. Facebook, Instagram, startups are using these tools. Backend functions like sales, spend, customer behaviour can also be tracked.

Click here to read the full story

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s