Google is going to amend its privacy settings, aiming to store fewer user data. It will now automatically delete web, app activity data, location history for new users after 18 months. Existing users will be notified about the change, without any effect on their settings. Apart from this, Google will also make it easier to switch in/out of incognito mode by long-pressing the profile photo. Easier access to controls will also be availed.

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