Insights into Cisco India SMB Digital Maturity Study 2020

Digitisation of SMBs could add $216 B to India’s GDP by 2024. Digitally-equipped SMBs reap double benefits in revenue and productivity than non-digitised ones. 68% SMBs want to digitise to be distinguished from the competition; 60% to keep pace with growing competition; 50% to meet customer demands. India’s most invested technologies include cloud 16%, security 13%, IT infra purchase 12%. More than 50% of SMBs have digitised themselves; only 31% are still left.

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