1)Marketing: Firms can use VR to showcase their products. It can enable customers to virtually experience a product’s usage; increasing customers, improving marketing. 2)Training: creating a simulated environment for trainees is realistic and also, safe. For example, in military and medical training, VR can be used rather than exposing trainees to actual high-risk conditions. 3) Recruitment: firms can test candidates by exposing them to real-life work problems.