How SBI uses social media to simplify banking-from-home

SBI ran campaigns on Facebook, Messenger to encourage users to download its YONO app. It is an integrated platform for Android, iOS and web. Users can access all of the bank’s services remotely. Plus, additional services like travel bookings, online shopping etc. The bank aimed at offering a personalised and conversation-led experience to its customers who were not using digital transactions. Hence, it used conversational AI and conversational marketing.

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