How data lakes are helping Godfrey Philips India streamline data management

The company used data lake to concentrate all data from the factory, sales, marketing and manufacturing, making a single depository. Data lake helped in fetching real-time processed data from the outlets, easing shipment and planning processes in factories. The repository has also enabled the company to provide the sales team to take quick actions, give them a view of their targets and how much they’ve achieved; all this, over mobile applications.

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