Insights in Pepperfry’s data analytics platform ‘Athena’

Athena tracks 4 data categories – Demands (customer behaviour etc); Supply (product listings, inventory changes); Transaction (orders placed and revenue collected); Post-transaction interactions (logistics & customer interaction). The platform, using ML models, shows products based on the customer’s previous interactions. Models are continuously updated and tested with previous ones to compare which gives better results. Pricing is also set by data analytics.

Click here to read the full story

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s