Samsung dominates the India Premium Smartphone Segment in H1 2020: CMR

While India’s smartphone market faced critical challenges during H1 2020, the premium segment(>Rs25K) grew 18% YoY. Samsung led the premium smartphone segment with a 37% market share, followed by Apple 26% and OnePlus at a distant third with 15%. Samsung Galaxy A71 (38% shipment) and A51 (13% shipment) along with Good supply-side dynamics, attractive discounts, and smart channel strategies significantly contributed to this achievement of 56% YoY growth.

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