Agritech market is growing at a CAGR of 25%. Farmers Fresh Zone, a Kerala-based agri-tech start-up, has raised Rs 3.5 Cr led by IAN Fund, totalling its fund-raise to >6.5 Cr. It aims at unlocking access to safe-to-eat, pesticide-free fruits, vegetables directly sourced from farmers. Through its omnichannel presence, Farmers Fresh Zone has so far connected over 1500 farmers to urban consumers. It will use this capital in expanding the brand to new markets.