Paytm has issued several statements implying that the action taken by Google against it was unfair and an arm-twisting tactic. Paytm said that they were “forced” to comply with Google’s mandate of removing their UPI cashback offer and scratch card to get re-listed. It questioned Google on why similar action was not taken on Google Pay’s Tez Shots campaigns. Paytm alleged that this was Google’s strategy to gain market dominance.

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