1. Digital leaders are neophile.2. They do innovate but only in areas where there is no innovation. They know the difference between when to innovate and when to improve the existing innovation.
3. Understand that innovation requires creativity, challenging ability, collaboration, construction and commercialisation of a new idea. 4. Build teams with high adversity quotient (AQ). 5. Know that digital is a means, not an end; never consider digital to be the outcome.

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