Founders raise demand for local app stores as Google mandates Play billing

Many Indian startups have raised concerns on Google’s Play billing system, saying that it cannot force Indian app developers/owners to sell digital services by using its billing systems. Many founders also believe that India now needs a local app store. The compounding fear is the current revenue sharing (30%) policy of the Play Store. It brings back the fears of not so old, deeply problematic revenue share model between VAS service provider and telecos.

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