Paytm First Games, a subsidiary of Paytm, to create a launchpad for indigenous game developers and design studios in a bid to capture a larger share in homegrown game publishing space. The company has also set aside Rs 10 cr to fund this initiative. PFG will organise a series of events and hackathons to identify talented developers to curate games having the potential to be successful. It will focus more one games with Indian culture and folk tales.