Amazon has sent a legal notice to a promoter of Future Group, alleging that it breached the terms of its contract by signing a deal with Reliance. Amazon last year acquired a 49% stake in Future Coupons Ltd. The e-comm giant, in its legal notice, cited a contract arrangement that included “a restricted list” of companies Future was not supposed to sign deals with. Amazon, Reliance and Walmart-owned Flipkart are in battle to gain e-comm market share in India.

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