Amazon has launched a new AR app called “Amazon Augmented Reality” that works with the QR-codes on its shipping boxes to create fun, interactive and sharable AR experience. The delivery boxes will now come with a QR-code that can be scanned through the app to offer unique AR-based activities. The app’s screenshots on the app store show various ways to use it. For example: One shows the Amazon box turning into a little blue AR car when the QR code is scanned.

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