Flipkart will buy a 7.8% stake in Aditya Birla Fashion and Retail for Rs 1500 cr.  It will give the e-comm company a bigger foothold in its battle against rival Amazon.com and Reliance retail in the country’s fast-growing online market. The deal will help Flipkart and its subsidiary Myntra to add more merchandise from international brands — Forever 21, American Eagle Outfitters and Ralph Lauren, etc — which Birla group has a license to sell in India.

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