‘Airtel rolls out cloud-based communications platform for business

Bharti Airtel entered into the cloud communications business with the launch of ‘Airtel IQ’. The cloud based platform aims to remove various communication platforms – voice, SMS, IVR – for different channels, thus translating into 30-40% cost reduction for enterprises. Swiggy, Justdial, Urban Company, Havells, Rapido have signed up for Airtel IQ in the beta phase. India’s cloud communications market, estimated at USD 1 bn, is seen growing nearly 20% annually.’

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