Shopify to partner with TikTok to increase reach, business

Shopify will partner with TikTok to help it’s one million-plus seller to sell products in the form of shoppable video ads, where a TikTok user can click on an ad to buy the product. The two companies did not provide financial details about the tie-up. The transactions, however, will happen via Shopify’s site. The two companies will also test new commerce features in coming weeks. Walmart, in June, also partnered with Shopify to expand its online marketplace business.

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