IBM has developed an integrated CRM and DMS platform for Indian Oil Corporation Ltd. The platform, accessible to 12,400 IOCL distributors covering 130 mn consumers, ensures real-time updates to inventory, orders, and invoices and can help them to respond swiftly to service requests. The platform named ‘Project ePIC’ or ‘Electronic Platform for IOCL  customers’ provides a seamless experience across mobile, tablets, and desktops.

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