IBM develops integrated CRM, DMS platform for IOCL

IBM has developed an integrated CRM and DMS platform for Indian Oil Corporation Ltd. The platform, accessible to 12,400 IOCL distributors covering 130 mn consumers, ensures real-time updates to inventory, orders, and invoices and can help them to respond swiftly to service requests. The platform named ‘Project ePIC’ or ‘Electronic Platform for IOCL  customers’ provides a seamless experience across mobile, tablets, and desktops.

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