Google’s digital media sales hit the lowest of 6 years

Google’s digital media revenues fell by 7% in the quarter ending Sep to $38.3 bn. As a result, its market share in the global digital media market falls from 29% in Q1 2020 to 26.3% in Q2 – lowest in the past six yrs. Strategy Analytics, a market research firm, said that the major factor was the decline in travel and leisure advertising, where Google is strong, Facebook (12.8%) remained the number two player in the market in Q2, while Apple (9%) remained in third.

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