PhonePe, with 835 mn UPI transitions in Oct , has become the market leader in the digital payments. Google Pay hit 820 mn transitions, Paytm recorded about 245 mn, and Amazon Pay ended-up with 125 mn. This was the first time when Google pay didn’t drive the volume in UPI. PhonePe, in a statement, confirmed its leadership position with over 40% of the market share. It has been benefited from Flipkart’s festival sale and fantasy sports app Dream 11.