Twitter to introduce ArtHouse, its in-house creative services team, in India to help brands create mobile-first ads, work with influencers, artistes and digital video producers to help design content. The team has begun conversations with Indian advertising and marketing agencies to partner with brands. ArtHouse, at present, has teams in the US, UK, Brazil, Japan and Singapore.  India has 18 million Twitter users and video is the most popular ad format.

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