Why cybercriminals are targeting food retail joints Mithaas, Haldiram

Market Share and Consumer Data highlighting transaction, food habits and person identifiable information available with these food retailers has enormous potential for sale in the dark web. Big Data techniques applied to data sets captured could reveal strategic trends, buying patterns, demand lifecycle of consumers with geolocation and also their market strategy. This data is gold for any brands or funds looking to make inroads into the Indian Food retail market.

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