Flipkart acquires AR startup to enhance shopping experience

Flipkart will acquire 100% stake of Scapic to accelerate its efforts to enhance the visual experience, camera experiences and new opportunities for brand advertisements. Scapic is a cloud-based platform engaged in creating and publishing 3D contents for e-commerce and marketing. The deal will enhance the shopping experience on Flipkart, Myntra, and social commerce platform 2GUD by providing rich user experience and easy navigation to customers by better visuals.

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