Apple is moving forward with its own self-driving car tech to launch a passenger vehicle by 2024. The Project Titan took off in 2014 when it first started to design its own vehicle from scratch. But Apple drew back the effort after a while. Doug Field, an Apple veteran and former Tesla executive has returned to head the project in 2018. Central to Apple’s strategy is a new battery design to “radically” reduce the cost and increase the vehicle’s range.