India’s digital economy accounts for about 14% of global app downloads, 4x higher than the global avg. The avg time spent on mobile phones in 2020 is 37% more compared to 2019, app downloads grew by 28%. India contributed 9% of global app downloads in 2019. After lockdown, mobile usage rose by 20%. Indians on an avg spent 4.8 hrs on a device in 2020, beating the global avg of 4.2 hrs. VoD phenomena is a big one driven by OTT, gaming and short video apps.