MediaTek released its new 4K smart TV chip ‘MT9638’ having an integrated AI processing unit. The chip is said to support all the latest AI tech i.e super-resolution, picture quality and voice assistants. Its high performance enables real-time content and scene recognition, an adjustment in colour saturation, brightness, sharpness, and smart noise reduction. The MT9638 has increased competition among global TV makers and forced them to design competitive 4K smart TVs.