Meitu, a beauty app that helps touch up user-profile pictures, has reportedly bought 15,000 units of Ether for $22.1 mn and 379.1 Bitcoins for $17.9 mn in the open market on March 5. No other company has invested this heavily in cryptocurrency in recent times. The company has used as much as $100 mn of cash to fund crypto purchases because it believes that crypto could diversify its portfolio.

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