Google Pay’s next update, likely to be live in a week, will provide users options to decide how their digital payment activity can be used to personalise features within the app. Google will ask users to choose to turn the control on or off when they upgrade to the new version of the pay app. For example, if a user recharges a mobile phone, he/ she will have the choice to choose the activity that can be used to offer him/ her rewards and promotional offers.

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