West Bengal based start-up Magitronix EComm is targetting small-town buyers and providing a platform to local electronics shops not able to get into the network of big e-com players. The startup has, recently, received approval from the commerce ministry and will soon start transactions on its portal ‘Ononya.com.’ “We do not have any warehousing facility. Neighbourhood electronics shops will act as sellers,” Magitronix CEO Indrajit Ghosh said.

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