Google said that from July 1, it is bringing down the service fee for Google Play to 15% from 30% for the first $1mn of revenue developers earn. The android maker, however, will continue to levy a 30% cut on revenue generated by developers beyond the first $1 mn in a year. Google’s 99% of developers are likely to see a 50% reduction in fees. Further, 97% of the apps published on the platform do not charge for the content or service they provide.

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