Purplle, an Indian e-comm platform for beauty products, has raised $45 mn in a new financing round led by Sequoia Capital India and existing investors Verlinvest, Blume Ventures, and JSW Ventures at a valuation of $ 300 mn. The eight-year-old startup has raised $95 mn to date. IvyCap Ventures, having an investment of $2 mn in the firm, partially exited at a 22X return. Purplle.com sells nearly 50,000 products from over 1,000 brands and have 7mn MOU.

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