A new University research claimed that Facebook targeted an Instacart delivery job ad to a female-heavy audience while a Domino’s Pizza delivery job ad to a male-heavy viewership. This is because most of the Instacart drivers are female, while Domino’s is popular among men, said the study published by the University of Southern California. LinkedIn, on the other hand, showed the ads for delivery jobs at Domino’s to the same proportion of women as it did the Instacart ad.

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