Microsoft, as per media reports, is working on a new app store for Windows 10 which is expected to be live by end of this year. The new app store, like the rest of the Windows, will have Sun Valley refresh. The store will retain the UWP app format and will be updated every month. It will provide a better download and install experience for both apps and games. Besides, Microsoft may relax policies around the kind of app submitted by developers.

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