Google’s parent company Alphabet has saved $268 mn in expenses due to the drop in company promotions, travel, and entertainment, during the first quarter of 2021, “primarily as a result of COVID-19.” By end of the year, if the saving continues then, it would be over a $1 bn. In the year 2020, Alphabet’s advert and promotional expenses reduced by $1.4 bn, due to falling in spending, paused or rescheduled campaigns, and switching events in digital-only formats due to COVID-19.

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