Snap, later this month, will launch a marketplace to connect snap creators, lens creators, and AR creators with businesses to help them improve influence and increase reach through video content. It has 1.5 mn lenses created to date and plans its support to all creators by 2022. Fund of  $3.5 mn has been allocated for AR lens creation. Snapchat has 280 mn daily users, of which 200 mn interact with AR on a daily basis. Over 90% of US users are between 13 to 25-years of age.