HDFC strategically invested Rs.10 cr for a 1.5% stake in Grameen e-store to increase its reach to the rural areas. Grameen, e-store, will utilise the funds to expand its technology, product portfolios, and distribution channels. With the partnership with Pepsi, coca-cola, and Bharat petroleum it has made a sale of 22.5 lakh orders with a value of Rs.252 cr, since April last year. As 60-70% of Indians reside in semi-urban/rural areas, improving technology for growing the economy is a must.

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