Hinduja Group has signed a contract with Siti networks to share their HITS platform NXTDIGITAL. The HITS platform of Hinduja designed to support MSOs will allow Siti to deliver digital content across India and save up on connectivity costs while improving the quality of their service in exchange for a service fee. Through the PaaS model, NXT estimates to add over 60mn cable TV subscribers including areas of Andaman, Lakshadweep, and many more.