Whatsapp, in accordance with the new IT rules for social media platforms, has appointed Paresh B Lal as grievance officer. All large digital companies have started updating their websites regarding the appointment of grievance officers. Flagged content, under the new rules, needs to be taken down within 36 hrs while pornography, nudity flagged content within 24 hrs. These platforms need to mention the name of the grievance officer and the process to lodge a complaint.