Facebook, in several countries, is bringing the Shops feature to WhatsApp, while also releasing Facebook Marketplace in the US. Personalised ads will be introduced based on the user’s shopping behavior. Statistics revealed, Facebook has over 300mn shop visitors and 1.2mn monthly active shops. The company is in the testing phase of a new tool called visual search. It is also focusing on AR and VR to allow content creators to earn money for their content.

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