A report by Bain & Company predicted that the India Agritech sector to grow to form a $30 bn-$35bn market in the next four years. Globally, India ranks third in receiving agritech funding with over $1bn from 2017-2020. Investment in this domain in India has increased at a CAGR of 53%. Online grocery buyers are expected to grow five times by 2025. The report points out that this sector is the least digitized and there is an urgent need for urbanisation.