In the last year, data usage in rural areas has surged by 400%. By Dec, over 2mn household users will have access to high-speed broadband. Until June, data consumption through the BharatNet optical fiber network, which is operated and maintained by the govt’s common service centers, exceeded 13,000 terabytes TB. The data is an indicator of a high appetite for the internet in rural areas, which can be pivotal in bridging the digital divide.