A report by Ormax, a media consulting firm, stated that in India there are 96M active OTT paid subscriptions, of which 40.7M are paying audiences. Titled “Ormax OTT Audience Report 2021”, it said the Indian OTT audience is currently at 353.2M, with 66% of total paying subscribers being male. The research-based on a sample size of 12,000 from urban and rural India, was conducted between May to July 2021.