A new University research claimed that Facebook targeted an Instacart delivery job ad to a female-heavy audience while a Domino’s Pizza delivery job ad to a male-heavy viewership. This is because most of the Instacart drivers are female, while Domino’s is popular among men, said the study published by the University of Southern California. LinkedIn, on the other hand, showed the ads for delivery jobs at Domino’s to the same proportion of women as it did the Instacart ad.
TCS will help Ericsson to build and operate a Cloud-based R&D digital workplace. The partnership will help Ericsson to enable anytime-anywhere access and automated delivery of the development environment for its global R&D workforce. TCS will also support Ericsson’s globally distributed teams with on-demand, zero-touch, and remote provisioning. It will also launch a 24×7 Command Center at Hyderabad, India, to help Ericsson accelerate R&D efforts.
Facebook suspended 16,000 accounts trading fake reviews of products and services. The social network took the step under the pressure of Britain’s competition watchdog, which intervened for the second time. It also made changes to detect, remove and prevent misleading paid content, including on Instagram. Competition and Markets Authority began a crackdown after it found evidence of a growing marketplace for misleading reviews on internet platforms.
An App Annie report said that consumers across the globe are spending on an avg 4.2 hrs a day on mobile apps, a 30% rise from just two years ago. In some countries, the average is even more than five hours. In the Q1 of 2021, the daily time spent in apps surpassed four hours in the USA, Turkey, Mexico and India for the first time, highlighted in the report. In India, smartphone users spent 80% more time on mobile apps in Q1 2021, against Q1 of 2019.
ArcelorMittal has awarded a long term contract to Infosys for the digital transformation of its European operations. The value of the contract was not disclosed. Infosys will offer app and business process management services to the world’s largest steelmaker. The Bengaluru based firm will also establish a BPM service in steel maker’s Business BCoE shared services centre. The contract will further strengthen Infosys’ presence in Europe.
Enterprise arm of Vodafone Idea, Vi Business, has launched ‘Integrated IoT Solutions’ for large businesses to become the only telecom firm in India to offer a secure end-to-end IoT solution having connectivity, hardware, network, application, analytics, security and support. Ravinder Takkar, MD & CEO, Vodafone Idea Limited, said: ” Vi is helping enterprises succeed in IoT, thereby paving the way for a digitally enhanced market in India.”
Microsoft has started to submerge servers in liquid to improve performance and save energy. The fluorocarbon-based liquid works by removing heat, and the fluid reaches a lower boiling point to condense and fall back into the bath as a raining liquid. The method is used for cryptocurrency mining. “It potentially will eliminate the need for water consumption in data centres,” said Christian Belady, VP of Microsoft’s data centre advanced development group.
Tech Mahindra has launched ServiceNow Business Unit for the digital transformation of clients. Together they will build joint customers through rapid prototyping and development of the next-gen low code, no code apps across 5G, IoT, AI/ML, customer experience across telecom, media, entertainment, energy and utility sectors.“This BU will unlock the promise of digital productivity and deliver customer success,” said Charu Kapur, Global Head – Enterprise of Future, Tech M.