Genpact is using an AI-powered chatbot for better employee satisfaction and self-assessment. AI-powered Amber analyses employees’ sentiments through their conversations with the people, enabling HR team and managers to proactively help the unhappy ones. The chatbot also helps the HR department to predict top performers with a 74 % accuracy. The company also uses AI in its job search portal and to enhance other HR processes.
Ferns N Petals has built a Customer Data Platform to make smart business decisions. FNP, with the help of a consulting firm, built the data engineering, data science and data pipeline. CDP, built on AWS data cloud, uses big data tools for processing, structuring of data. FNP has also implemented a Cloud data platform to use and house data from internal sources. Now the conversion of marketing campaigns, using CDP analytics, have gone up to 7-8 % from 4.5-5 %.
IBM has developed an integrated CRM and DMS platform for Indian Oil Corporation Ltd. The platform, accessible to 12,400 IOCL distributors covering 130 mn consumers, ensures real-time updates to inventory, orders, and invoices and can help them to respond swiftly to service requests. The platform named ‘Project ePIC’ or ‘Electronic Platform for IOCL customers’ provides a seamless experience across mobile, tablets, and desktops.
Tata Steel, for AI deployment, first identify business KPIs where AI can drive tangible business benefits, in step two domain experts works with data scientists to develop the solution. The AI solutions are classified into 3 stages 1) Smart Assistance 2) Intelligence Augmentation, 3) Zero Human intervention. 60-70% of Tata Steel’s digital solutions have AI or data analytics built into them and these initiatives have created improvement worth Rs 1,000 cr in the last two years.
Thermax digitisation initiative has three parts 1) Employee Automation: Human capital management is completely automated, as employees can sell tech better when they see its benefits. 2) Business Automation: Sri City factory is fully automated and digitalised to ensure operations can be governed. 3) Customer engagement: tech is embedded in the product itself. Besides digital marketing, enquiry management, CRM system have helped in engagement.
Ennoventure mainly offers covert anti-counterfeit solutions for pharma and FMCG industries. It uses cryptography to encrypt any information on packaging. Customers can then scan it using a simple mobile/web app to validate authenticity. Deep Neural Networks helps in identifying fake/look-alike products masquerading as the original. This is available as a cloud-based SaaS solution which companies can implement without any spend on machinery.
AirAsia was working to create a zero-touch experience even before corona. The airlines had already implemented a first in industry self-bag drop facility at Bangalore airport. For baggage check-in, travellers could tag their bags themselves. The airline would later share a baggage confirmation SMS. Web check-in ensure touchless boarding. Facial biometrics replaced the traditional security checkpoints documentation.
Tata Steel has given an RFID-like ‘Suraksha Card’ to employees for access control. It allows systems to track the holder’s location. So, if there are over 10 people in a certain area, the system alerts the administration. The card is also available on a mobile app. Employees have to fill a declaration form, stating if they have any symptoms. This data is real-time visible in their Suraksha Card and is monitored by systems to check for any positive/suspected cases.
LTTS conducted a business impact analysis, followed by a survey to collect data points on enabling employees to WFH. The results were coupled with employees’ projects, locations etc to see if WFH was feasible. The firm has deployed Qlik platform that monitors employee productivity via utilisation reports, WFH enablement etc. LTTS also maintains focus on VPN gateway & ISP Link capacity to enable employees to access company’s critical apps safely.