Snapchat has launched new AR lens for Olympic enthusiasts called ‘Train like an olympian’. Users will have to complete three exercises within a limited time. The lens will be using Snapchats body tracking technology. Snapchat, to allow users to cheer for their nations, is providing organic Olympic-themed Cameos in the Sticker drawer and Chat throughout the duration of the Tokyo Olympics Games.
Samsung has achieved network speed that is 50 times more than 5G in their 6G research. In a company presentation, Samsung announced it had achieved a speed of 5.23 Gbps on a 5G network whereas the speed of their 6G tech is 50 times faster. Samsung expects the completion and commercialisation of 6G by 2028 and mass commercialisation by 2030. Samsung is also exploring XR – a combination of AR, VR, and MR.
Snap Partner Summit marked the launch of AR glasses that won’t be available commercially but only for AR creators. Using a dual 3D waveguide display and 2.63 degree field of view, snap lenses can be projected onto real surroundings. Powered by a Snap Spatial Engine, it can last for 30 mins with a single full charge. It has 2 RGB cams, 4 in-built mics, 2 stereo speakers, a touchpad, a scan button, a voice scan feature, and a left button to capture 10-second snaps.
Google will shut down its mobile shopping app for both iOS and Android devices by June. The desktop or web version, however, will continue to available. The mobile shopping app allows user to shop from thousands of online stores by using Google accounts. The move comes at a time when Google is expanding shopping functionality in Search, Image Search, and YouTube, while leveraging AR.
Microsoft has won a contract of $21.88 bn to sell the US. Army AR headsets based on HoloLens product and backed by Azure cloud computing services. The tech giant, for the last two years, has been working with the Army on the prototyping– called Integrated Visual Augmentation System. Now the project has moved into the production phase. The headsets will deliver enhanced situational awareness, enabling information sharing and decision-making.
Snapchat, with over 150% growth in DAU, has seen its user base crossing 60 mn mark in India during the Q4 of 2020. Snap MD Nana Murugesan said that the team in India focused on developing culturally relevant products, community engagement, and partnerships. Indian creators are very active in developing lenses on the platform. Over 6,000 AR experiences had been developed in Nov 2020. Diwali-themed Lenses were used more than 500 mn times on the platform.
Apple has joined hands with Taiwan Semiconductor Manufacturing Co to develop micro OLED displays for its yet to launched augmented reality devices. Apple is partnering with TSMC, the sole supplier of iPhone processors, as micro OLED displays are thinner, smaller and consume less power, making them more suitable for use in wearable AR devices. The displays under development are less than 1 inch in size, reports said.
Xerox expanded its software portfolio by acquiring CareAR, an augmented reality (AR) support platform firm. The firm provides real-time access to expertise for customers, employees and field workers. Xerox believe that with CareAR software remote agents and experts can virtually see the situation and visually guide a solution using a suite of AR tools via desktop, mobile, and smart glass devices as if they were in-person.
The spending on AR/VR would grow at a CAGR of 47.7% to reach $28.8 bn by 2024, according to IDC. China will have the largest AR/VR spending in the Asia/Pacific region having a 90% share in 2020. The use of AR/VR in Edu, retail and discrete manufacturing accounts for 50% of the commercial sector in 2020. VR games are the leading users with more than one-third of AR/VR tech market in 2020. This is followed by training and video/feature viewing (VR) use cases.