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Tag: game (page 1 of 1)

Fortnite paid $100 mn in commissions to Apple in two years

Epic Games’ Fortnite, in the last two years, has paid Apple over $100 mn in commissions, an Apple executive testified in the court. Apple removed Fortnite last year from the app store when the latter developed its own in-app payment. Epic Games filed a suit against Apple alleging the misuse of its position to force developers to use Apple in-app payment and pay 15%-30% of earnings in commission. Apple spent $1 mn in marketing Fortnite, which helped Epic to earn $700mn from the iOS version.

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Oracle reveals first 3D ad-measurement in games tech

Oracle announced the release of the first-ever 3D ad-measurement in-game tech. This will enable companies to get a better understanding of the impact of ads on video games. The latest Oracle update includes GIVT measurement for PC, mobile, and web-based gaming environments in ‘Oracle Moat Measurement’. Oracle Moat will enable advertisers to better analyze ad impressions and GIVT and manage their investments.

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